McDonalds, being a multinational corporation, tends to be market oriented it comes to product vs. market orientation. They know their customers really well and they clearly spend a lot of money on market research. As they know that a large part of their market is made up of children, they started setting up playgrounds in their stores to attract more kids to bring their parents to the stores. Furthermore, in the case of Hong Kong, Hong Kong being a metropolis, people are always in a rush, especially when they are getting to or leaving work, also Hong Kongers are starting to be more aware of health issues and are eating more cautiously now. Recently McDonalds started promoting the breakfeast scheme in Hong Kong where marcaroni (more healthy than a cheeseburger) is served during the morning from 7-10. These are great examples of McDonalds being market oriented, spending money on research and making/producing what the market wants. They also started using the "double" strategy in Hong Kong by having double cheesburgers, double fish fillet burgers, because they know that the burgers with double the material on them does sell. Though McDonalds always come up with innovative products, it all revolves around the fast food ideology and they make sure that they know and fulfill the markets needs/wants.
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